The PA Research Foundation's MANDATE campaign took 90 Australian Venue Co (AVC) venues by storm again in 2019, kicking off around Australia on June 3.
The campaign, in its eight year, has served as a beacon of awareness for prostate cancer within the community, starting an important conversation around men's health; encouraging Aussie men to muscle up and take responsible actions to keep their most important tool – their health – in check.
To date, the partnership and has raised more than $1,000,000 for lifesaving prostate cancer research at the PA Hospital Campus, at the Australian Prostate Cancer Research Centre Queensland (APCRC-Q), one of only two centres dedicated to prostate cancer research in the Southern Hemisphere. The funds are crucial in enabling the Foundation to fund better diagnostics and treatment for prostate cancer.
The 90 venues rallied together to hold events across the board, including Trivia Nights, Carnivals, Karaoke Nights, Waxing events, Ladies nights and more! Some of the venues are still fundraising, with events to take place over August.
The campaign and message behind MANDATE is more important than ever before, with prostate cancer now the second leading cause of cancer related deaths in Aussie men, and more than 3500 families expected to lose a loved one to prostate cancer this year alone.
PA Research Foundation CEO, Damian Topp, says MANDATE is a catalyst for men to open up about their health, breaking the stigma that surrounds men talking about health.
"We are so grateful to AVC for championing MANDATE again in 2019, raising vital funds for prostate cancer research and providing a platform to start a really important conversation in their venues, encouraging Aussie men to own their health. Making that annual date with your GP could just save your life," said Damian.
The 2018 campaign raised over $230,000 for prostate cancer research, and these funds have enabled the Foundation to continue funding an innovative research project led by of A/Prof Elizabeth Williams, exploring a multifaceted, precision approach to treating high-risk prostate cancer.
The PA Research Foundation's Annual Research Awards will take place in November, during which time the prostate cancer grant supported by MANDATE will be announced.
Thank you to all 90 of the wonderful AVC venues and their teams for playing a crucial role in spreading the MANDATE men's health message; and championing the cause within the community.